Though obviously a much more sizable network in terms of viewers, YouTube has had several missteps when it comes to its children’s streaming video vertical, YouTube Kids. In addition, Toca Boca may also be able to tap into parents’ concerns with YouTube as a safe place for their children to watch videos. These characters are featured in Toca Boca’s animated originals, which arrive alongside other original kid-hosted shows. Kids today are spending hours engaged with Toca’s apps, whether that’s designing outfits for characters, cutting their hair in a “salon” app, hosting tea parties, making music, or even creating and interacting with entire worlds, as in the Toca Life series, or Toca Nature. While a number of kids’ video aggregators already exist, Toca Boca’s potential upper-hand is that it’s tapping into its already familiar world of characters in order to create the original video content for Toca TV. There are thousands of videos available at launch, and the service will add more videos on a weekly basis, the company notes. Video partners include Broadband TV (BBTV), DreamworksTV, AwesomenessTV, Studio71, and Freedom! – all of whom licensed videos the service. Toca TV will feature a collection of handpicked kid-friendly videos, including those produced in-house as well as from over 75 other content producers, like those featuring Minecraft gameplay, DIY crafts, recipes, songs and more.

The company is now launching Toca TV, a new $4.99 per month subscription service offering kid-friendly videos, original cartoons and shows, as well as tools that let kids make their own videos with silly effects. The popular kids app maker has produced games that have been downloaded more than 130 million times in 215 countries, and have 10 million monthly active users.

If you have a young child, then you probably know the name Toca Boca.

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